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Google about to become largest UK advertising earner

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Google is on track to overtake ITV as the UK’s highest advertising earner in less than two years.

The company’s UK advertising revenues jumped by 83pc in the past year, hitting $1.6bn in 2006 according to a filing that was made with the SEC.

It means that Google has now overtaken Channel 4, which earned £775m, and makes it the country’s second-biggest advertiser after ITV, which recorded £1.63bn worth of spending in 2006, but is expected to record a drop in revenues for 2006 when it files its figures on Wednesday.

Written by Markus Weickenmeier

March 5, 2007 at 12:07 am

2 Responses

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  1. I only wonder where Google place in the world wide advertising brand is?

    Kevin

    March 8, 2007 at 1:01 am

  2. I will try and find out!!

    Markus Weickenmeier

    March 8, 2007 at 6:23 pm


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