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Disney announces expansion of cruise business

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I am blogging about this because it is wickedly related to one of my most recent posts about the Holland America Line (read the post here.)

Walt Disney has just released a statement announcing its decision to double the size of its cruise business – the firm will be adding two ships to its current fleet.  Disney signed a letter of intent with Germany’s Meyer Werft shipyard (which is located in Hamburg) for two 122,000-ton ships.


The company has been considering expanding its cruise unit in an attempt to further diversify and expand its entertainment conglomerate for some time.  Disney’s move is also a confirmation of Stein Kruse’s assessment of the cruise industry’s future.


Written by markusw

February 22, 2007 at 1:04 pm

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