Disney announces expansion of cruise business
Walt Disney has just released a statement announcing its decision to double the size of its cruise business – the firm will be adding two ships to its current fleet. Disney signed a letter of intent with Germany’s Meyer Werft shipyard (which is located in Hamburg) for two 122,000-ton ships.
The company has been considering expanding its cruise unit in an attempt to further diversify and expand its entertainment conglomerate for some time. Disney’s move is also a confirmation of Stein Kruse’s assessment of the cruise industry’s future.