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Google – re-branding?

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Companies such as Nike and Apple have all re-branded their logos in our “recent” history, now, is Google next?


Nike and Apple both turned towards “single” logos, slogans, or letters to signify their company worldwide and by doing so have been able to create incredible brand equity – associated with a very simplistic logo.

Google, until now has used “Google.com” as its primary logo. This morning, however, there has been a change in how Google portrays itself in its Adsense advertisments.


If you look at the red-boxed area at the top of the screen shot you will realize that it says: Ads by ‘G’


So, it looks like Google too might be re-branding its logo to the simplistic “G.” Google already has a brand recognition around the world that far exceeds that of many older and more established multi-national Corporations. I am sure Google will release an official news release some time soon.


Written by markusw

February 26, 2007 at 1:42 pm

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