Random Rants & News

microsoft, seattle, hamburg, gonzaga university

Google – re-branding?

leave a comment »


Companies such as Nike and Apple have all re-branded their logos in our “recent” history, now, is Google next?

images-1.jpg

Nike and Apple both turned towards “single” logos, slogans, or letters to signify their company worldwide and by doing so have been able to create incredible brand equity – associated with a very simplistic logo.

Google, until now has used “Google.com” as its primary logo. This morning, however, there has been a change in how Google portrays itself in its Adsense advertisments.

googleadsense.jpg

If you look at the red-boxed area at the top of the screen shot you will realize that it says: Ads by ‘G’

glogo.jpg

So, it looks like Google too might be re-branding its logo to the simplistic “G.” Google already has a brand recognition around the world that far exceeds that of many older and more established multi-national Corporations. I am sure Google will release an official news release some time soon.

Written by markusw

February 26, 2007 at 1:42 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: