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ThinkFree to give Google a run for their money

with 5 comments

I have been meaning to cover ThinkFree for quite some time now. Especially in light of the recent Google Apps Launch, which I have covered earlier, it appears to be about time I get around to writing about this.

ThinkFree is a South-Korean start-up that has created an Office clone for online use and made it available online. Today, ThinkFree announced that they have reached 250,000 registered users. These users are primarily made up of small and medium business owners and their staffs, university professors, teachers, entrepreneurs, parents, bloggers and students. These users come from all over the world and its base of loyal users continues to grow strong in an industry where Google’s recent move isn’t new news to many.

Here are some monthly statistics released by ThinkFree:

  • Accounts for 228,000 unique page views
  • Stores over 654,000 files totaling 189 GB of data
  • Accounts for just under 100,000 unique visitors, of which over half stay longer than 10 minutes and roughly one quarter return day after day
  • Shares 2,000 documents
  • Uploads or creates 60,000-80,000 new files

Now, clearly 228,000 users isn’t anything compared to the over 450 million Microsoft Office customers world wide, but it proves that a small start-up can at least succeed in capturing a small slice of the huge office application business.

ThinkFree’s offering include three online applications: ThinkFree Write for word processing, ThinkFree Calc for spreadsheet management and ThinkFree Show for creating presentations. It offers 1GB of free storage as part of its service and the company has stressed many times its excellent compatibility with MS.


Clearly, all the hype about Google is very typical for anything Google does these days, but I think it is important to note that the “battle” for Office application market share will continue to be dominated by Microsoft. Also other players like ThinkFree will probably create a greater headache for Google Apps than anybody else.


Written by markusw

February 26, 2007 at 11:35 pm

5 Responses

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  1. Wonderful info….


    February 27, 2007 at 1:24 am

  2. Great article Markus, although I doubt Google will worry much about thinkfree, and if they do, I’m sure they’ll just try and gobble them up. I still find it fascinating how both of these companies generate revenue by modern bait & switch tactics. By giving the public free service through invention of new products, changing the way we use services, and then selling the premium stuff to an ever growing population of converts . Who knew that 228,000 people needed to take their offices with them wherever they go…….


    February 28, 2007 at 1:37 am

  3. Great post Markus. They also released a WordPress plugin so that you can embed MS Office files into your post and visitors can view them without requiring Office or Acrobat just by clicking “view.”

    Brian Solis

    March 13, 2007 at 8:18 am

  4. I think this is where we are headed. What about ZOHO? Seems to be competitive with ThinkFree.


    April 10, 2007 at 12:15 pm

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    October 11, 2007 at 5:07 am

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